The Glenlivet has unveiled The Glenlivet Nàdurra First Fill Selection, the second permanent expression in its Nàdurra range. 

Chivas Brothers, the Scotch whisky and premium gin division of Pernod Ricard, has announced it is expanding The Glenlivet Nàdurra brand.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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